The Qatar Stars League (QSL) announced the signing of a sponsorship agreement with Hankook Tire, making the company a sponsor of 2026-2027 season Doha Bank Stars League.

This agreement aligns with QSL’s strategy to strengthen its partnerships with leading companies and brands, enhancing the marketing and commercial value of the league and contributing to its development and prominence.

Hankook is a leading global tire manufacturer with a prestigious reputation and a strong presence in numerous international markets. The two parties will collaborate on a range of joint initiatives and activities throughout the season.

On the occasion, Mr. Hassan Rabiah Al Kuwari, Executive Director of Sales, Marketing and Communication at QSL, said, “We’re delighted to welcome Hankook Tire as a sponsor of Doha Bank Stars League. Hankook is a leading global company with a prestigious reputation and a wide presence in various markets. This agreement reflects our commitment to collaborating with leading brands, contributing to enhancing the marketing and commercial value of the tournament. We look forward to a fruitful partnership and the implementation of several joint initiatives and activities throughout the season. We also extend our gratitude to the company and its management, wishing them continued success.”

For his part, Mr. Jong Woo Kim, Head of Hankook Tire MEA Region, said, “Our partnership with the Qatar Stars League represents a significant milestone in strengthening Hankook Tire’s brand presence in Qatar and connecting directly with fans. Through this agreement, we aim to deliver effective sports marketing initiatives and enhance our brand’s standing in Qatar and across the Middle East region.”