QSL organizes workshop on Club Income Development
In its bid to improve the economic and marketing aspects in co-operation with football club companies, the Qatar Stars League (QSL) invited CEOs, marketing officers and sponsors of clubs to attend a workshop on Club Income Development on Tuesday, 28th May, 2019, at its headquarters, in the presence of QSL CEO Mr. Hani Taleb Ballan and QSL’s Executive Director of Marketing, Sales and Communication Mr. Hassan Rabiah Al Kuwari.
Mr. Hani welcomed the club officials and all attendees to the first-of-its-kind workshop, an important step towards increasing revenues of clubs.
Mr. Hassan explained the objectives and importance of the initiative taken after the QSL conducted a marketing study, which included a number of regional and international tournaments, in order to introduce new ideas to help clubs increase their annual revenues.
The rights of QSL as well as clubs and joint rights regarding the mechanism were discussed.
The workshop was the first in a series of Club Income Development initiative by QSL. The next phase will feature workshops for marketing managers of clubs to develop their skills in revenue and advertising. It will also include transfer of all information and procedures implemented by QSL and sponsors to football club companies.
On their part, club officials thanked QSL for organizing the workshop, where a number of points and important aspects related to rights and sponsorship were also discussed.
“We’ll try to benefit from the workshop throughout the season,” said Al Ahli club CEO Mr. Arif Abdul Rahman. “We were very pleased with it and we thank the QSL for the initiative.”
Al Arabi club CEO Mr. Mohammed Jassim Al Kuwari said, “We greatly benefited from the workshop, which put forward great ideas and suggestions.”